Founded in 1978 in Molvena, Italy, by Renzo Rosso together with Adriano Goldschmied, Diesel made denim its home ground: in the early 1990s it gave jeans back their workwear feel with the worn, distressed treatments that are now its signature. At BLS Fashion you will find Diesel for men and women: jeans such as the 1993 D-VYL, T-BOXT and T-NORM t-shirts, hoodies, trousers and the Oval-D line with its oval logo, plus swimwear in season. Fast delivery across Europe, or drop by to see them in person at our physical store in Barcelona.
Diesel was born in 1978 in Molvena, in Italy's Veneto region, thanks to Renzo Rosso, who had been sewing jeans since the age of fifteen on his mother's machine and had worked at the Moltex factory before launching the brand with Adriano Goldschmied. In 1985 Rosso took full control. His idea was to treat denim as a living material: in the early 1990s he bet on the worn, torn and aged look that became the house's DNA. From 1991, the "Successful Living" campaigns set its ironic, provocative tone. In 2002 Diesel joined the OTB group.
BLS Fashion is a multi-brand store specialising in premium fashion. You can buy Diesel online with delivery across Europe, or visit our physical store in Barcelona, where we advise you on jeans sizing and on each season's new arrivals.
Diesel is an Italian brand founded in 1978 in Molvena (Veneto) by Renzo Rosso, together with Adriano Goldschmied, and now headquartered in Breganze. It is known for its distressed denim treatments and its ironic "Successful Living" campaigns.
Yes. All Diesel garments we sell are 100% original, sourced through official channels and delivered with their brand packaging and labels.
Sizing varies by garment. On each product page we indicate whether the item is true to size or whether you should choose one size up or down. If in doubt, write to us and we'll help you get it right.
Yes. We ship online orders across Europe within a short timeframe. And if you visit Barcelona, we'll be waiting for you at our physical store.
Yes. We ship quickly across Europe and accept exchanges and returns within the period stated in our terms. The process is simple and we support you at every step.
Code: CYBER
30% discount on the new collection and an additional 30% discount on previous collections*